Wix or a custom website?

When Wix is enough

• You need something simple: who you are, what you do, how to get in touch.
• You have time to build and maintain it yourself.
• Your starting budget is very tight.

When custom is worth it

• The site has to sell, take bookings or capture leads every day.
• You want your own design, not a template thousands of businesses use.
• You need specific features: integrations, payments, client areas.
• Speed matters, especially on mobile, which also counts for Google.

Medium-term cost

With a builder you pay little up front but every month, forever. With a custom site the investment comes first, then just domain, hosting and whatever maintenance you choose. Over two or three years the numbers are closer than they seem.