Landing page or full website: which do I need?

Short answer

A landing page is a single page built around one offer and one action, ideal for campaigns and launches. A full website presents your whole business across several pages. If you're running ads for one product, start with a landing page; if you want to be found and known, you need a website.

When a landing page

You run a Google or social campaign and want clicks to convert.
You're launching a product, event or dated promotion.
You want to test an idea quickly before investing in something bigger.

When a full website

You offer several services or products, each needing its own explanation.
You want to show up on Google for different searches.
You need to build trust: who you are, work, team, contact.

You can combine them

Many businesses keep their website and add a landing page per campaign. The site builds the brand and each landing page measures exactly what each ad returns.

Related service: Landing Pages

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